A simple, experimental motor such as this is not capable of making much power. We can increase the turning force (or torque) that the motor can create in three ways: either we can have a more powerful permanent magnet, or we can increase the electric current flowing through the wire, or we can make the coil so it has many "turns" (loops) of very thin wire instead of one "turn" of thick wire. In practice, a motor also has the permanent magnet curved in a circular shape so it almost touches the coil of wire that rotates inside it. The closer together the magnet and the coil, the greater the force the motor can produce.
Suppose we bend our wire into a squarish, U-shaped loop so there are effectively two parallel wires running through the magnetic field. One of them takes the electric current away from us through the wire and the other one brings the current back again. Because the current flows in opposite directions in the wires, Fleming Left-Hand Rule tells us the two wires will move in opposite directions. In other words, when we switch on the electricity, one of the wires will move upward and the other will move downward.