If the coil of wire could carry on moving like this, it would rotate continuously—and we did be well on the way to making an electric motor. But that ca not happen with our present setup: the wires will quickly tangle up. Not only that, but if the coil could rotate far enough, something else would happen. Once the coil reached the vertical position, it would flip over, so the electric current would be flowing through it the opposite way. Now the forces on each side of the coil would reverse. Instead of rotating continuously in the same direction, it would move back in the direction it had just come! Imagine an electric train with a motor like this: it would keep shuffling back and forward on the spot without ever actually going anywhere.
Occasionally, a technician or service person will ask me, "why not just increase the output by increasing the voltage (the current flow) to the motor?" While that may seem logical, increasing the voltage (in effect, creating an overvoltage situation) will not necessarily boost the output of the device. To understand why, you need to become familiar with a physical characteristic called "hysteresis loss."